LUNCH

Gulo Bakes

Visual identity

Identity · Packaging · Social applications

A bakery identity,
shaped by dough.

Gulo Bakes packaging: kraft boxes with expressive pink and orange dough-inspired patterns.
Gulo Bakes rounded wordmark and graphic shapes in Orange Sunshine, Sweet Pink and Brown Sugar.

The letterforms do the work.

Soft, rounded letters take their shape from dough. Repeated, cropped and rearranged, they become the pattern on the packaging. The wordmark gives the wider identity its own visual language.

  • Brown SugarIngredient
  • Sweet PinkFlavour
  • Orange SunshineExperience
Four Gulo Bakes wordmark variations across pink, cream, chocolate and orange backgrounds.
Wordmark and colour variations
A repeating pattern of the Gulo Bakes wordmark in pink on a chocolate background.
A graphic language drawn from the letterforms

Printed. Packed.

The identity on Gulo’s boxes and bags, photographed in use.

Project photograph of Gulo Bakes kraft packaging and bags bearing the rounded wordmark.
Project photograph: printed packaging
Project photograph of cookies in a Gulo Bakes box with the identity printed on the lid.
Project photograph: the box in use

From box to feed.

Boxes, bags, cards and social layouts use the same letters and colours. The composition changes; the identity stays recognisable.

Gulo Bakes branded paper shopping bag and bakery sleeve with a croissant.
Packaging and paper applications
Gulo Bakes printed cards, including cookie-care information in the pink, chocolate and orange palette.
Care cards

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